John DiFrancesca

Senior Designer, Custom Skills Development

 [John DiFrancesca -- a commercial real estate training and development expert] John DiFrancesca improves the performance of sales people and sales managers by designing learning programs and performance management systems. John’s work is distinguished by its emphasis on role plays and other concrete skills assessments that allow learners to identify real improvement opportunities. He then develops a custom program of progressively more challenging exercises for each client so that their step-by-step progress is assured.

John holds Master’s degrees from both Columbia University in the City of New York and San Diego State University.

Before founding Custom Skills Development, John served as the Vice President of Learning and Development for Marcus & Millichap. During his 10 years at Marcus & Millichap, John developed curricula, assessment systems, and performance management systems for agents, managers, and top executives. This included over 50 courses that were attended by over 3,000 people.

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